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Slides: The Future's Bright, the Future's Social.
Transcript:
Well, um, it’s not surprising that this gathering of social media experts or digital natives. But someone like me who’s obviously a digital immigrant is invited to open the <inaudible>. Most of you ...
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Slides: Demystifying Social Media
Transcript:
Obviously, everyone's all here. You know, you think there's a hell of
a lot of buzz around social media. You can't get away from it. And
usually, when we think about social, people mean blogs, they mean
twitter, ...
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Slides: Putting the Wonder back into Wonderbra
Transcript:
So this is a quite fun campaign. but im gonna hold my hand up and say actually this is from about 18 months ago. and the worlds moved on in a lot ...
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Slides: Tepilo and Social Media
Transcript:
Sarah: We are all here of course to talk about Social Media. Now, I have to admit that I’m a bit of an IT moron actually, unlike most of you here, but ultimately, the ...
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Slides: Did anyone see the moon-walking bear?
Transcript:
We're going to talk about a couple of case studies, using social media in
quite different ways, but actually complementing traditional marketing
disciplines at the same time.
So, hopefully, the first one.
All right, okay.
Here we go.
So, ...
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Slides: The Royal Air Force
Transcript:
Speaker: So, I'm going to tell you how we have used social media as a key part of the marketing mix to help the recruitment campaign, which we now recruit about 4,000 people a year ...
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Slides: The Good, Bad & Ugly of Social Media
Transcript:
You may have noticed that my understanding from whatever was going behind me, you may have noticed that my parents who were big believers in social networking sent me off to ...
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Slides: The Story of 'Live'
Transcript:
I just want to spend a few moments telling you about Live, which is
First Direct's latest social media and marketing campaign. For those of
you who don't know First Direct, we're a direct bank known for
recommendation ...
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Slides: MTV - Say Yes to Safe Sex
Transcript:
All right. Here we go. Basically, I'm talking about MTV campaign we did for the Staying Alive Foundation, who you may have seen in the news recently. They do MTVs, HIV/AIDS, and ...
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Slides: Creating a new website for an MP
Transcript:
Hi, thanks very much for hopefully paying attention to me. I thought I would talk a little bit about one specific project I was involved in, which was launching a new website ...
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Slides: Unilever - Crowdsourcing for Peperami
Transcript:
[audio] Hello, everyone. Last slot before tea, and I'll try to do it very quickly. One thing I've learned about the biggest challenges in social media this year is trying to do a ...
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Slides: The Social Company Culture
Transcript:
Good Afternoon, everybody. My name is Andrew Gerrard. I’m a social developmental media and consultant. Much of what were hearing um, at the moment is all about outbound social media marketing. I’m also interested ...
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Slides: Social Media Strategies
Transcript:
OK. So, I'm Giles, I'm from Ogilvy. I'm a digital strategy guy and I work across the whole of the Ogilvy Group. We've got 17 different companies within the Group, and that’s everything from to ...
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Slides: Sentiment Analysis
Transcript:
Okay, so off we go. Hold up your hand if you said wait please. Half of you sure, I have got a job today here. Right so how does it work guys? [some one enters] Okay, ...
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Slides: Swine flu social media monitoring
Transcript:
So I'm sure you all remember the swine flu, there were alot of hysteric headlines in the press. But we had to make sure that there problems and messenging were getting through, the write ...
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Slides: Social Media in Government
Transcript:
Thanks a lot. You’d be pleased to know, I didn’t go to a public school and my name is not Charles. So social media isn’t all public school. You know, where’s the Charles’s in ...
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Slides: Engagement in the Real World
Transcript:
I've been given this crazy title to talk about, Engagement in the Real World, and it's quite a fuzzy title, so I thought I'd come at it from a different angle. Last night I ...
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Slides: Social Media Monitoring Tools
Transcript:
Okay. So what we're going to talk about, quite simply, is, I'm not going to talk about why
social media is useful, what it can do, what it can't do, how negative or positive messages
can spread, ...
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Slides: On the horizon of a real-time networked society
Transcript:
So, I'm going to talk a bit about the real time web. Which is, sort of, what everyone is
seeing up here. Everyone talks a lot about the social web, where you ...
